Living & Inspire

The Challenge

Living & Inspire is a boutique lifestyle publication with a fiercely loyal audience. Their editorial content — covering design, wellness, food, and culture — was genuinely exceptional. Readers who found them, stayed.

The problem was growth. The website felt dated. The brand identity was inconsistent across platforms. There was no content distribution strategy beyond “publish and hope.” And despite a passionate editorial team, there was no system to turn readers into subscribers or subscribers into a sustainable revenue model.

Great content, no growth engine.

Our Approach

Discovery Session

We spent time with the editorial team understanding their voice, their audience, and their vision. Living & Inspire wasn’t trying to be Vogue or Architectural Digest — they occupied a specific niche at the intersection of accessible luxury and authentic living. The challenge was making that positioning clear at every touchpoint.

Touchpoint Audit

We mapped the reader journey: social discovery → article → (hopefully) another article → (maybe) newsletter signup. The funnel had massive leaks.

Key findings:

• Website design didn’t match editorial quality (content was premium, container wasn’t)
• No clear content hierarchy — feature pieces got the same treatment as quick posts
• Newsletter signup was a tiny sidebar widget with 0.3% conversion
• Social sharing was an afterthought — no templates, no strategy
• Monetization was entirely ad-based with no reader revenue path

The Build

Brand Identity System — A complete visual refresh: new typography pairing, refined color palette, illustration style, and photography guidelines. Every piece of content now feels unmistakably “Living & Inspire.”

Website Redesign — Magazine-inspired layouts with clear content hierarchy. Feature stories get cinematic treatment. Quick reads have their own rhythm. The experience matches the editorial ambition.

Content Distribution Engine — A system that takes one feature article and creates 12+ pieces of derivative content: social posts, newsletter segments, Pinterest pins, pull quotes. One editorial investment, maximum reach.

Newsletter & Reader Journey — Redesigned signup flow (from 0.3% to 4.1% conversion rate), welcome sequences that showcase the best of the archive, and personalized content recommendations based on reading behavior.

The Results

Within 6 months:

• Organic traffic grew 180% — SEO improvements, content hierarchy, and social distribution working together
• Engagement rate increased 95% — readers spending more time, reading more articles per session
• Newsletter subscribers grew 2.5x — from redesigned capture points and lead magnets
• Social following doubled — consistent visual identity and strategic content repurposing
• Ad revenue increased 60% — more traffic + higher engagement = better ad rates

The publication went from survival mode to actively planning their first paid membership tier.

What We Delivered

• Complete brand identity redesign
• Magazine-style website design & development
• Content distribution strategy & templates
• Newsletter redesign with automated welcome sequences
• Social media visual system & posting strategy
• Analytics dashboard & monthly growth reports