Margarita Bravo

The Challenge

Margarita Bravo is one of Miami’s most sought-after interior designers. Her portfolio of luxury residential and commercial projects speaks for itself — walk into any of her spaces and you immediately feel the craftsmanship, the intentionality, the warmth.

But her digital presence told a different story. An outdated website with poor photography, inconsistent social media, and no clear path for potential clients to reach out. High-net-worth prospects were finding competitors who looked better online, even though Margarita’s actual work was in another league.

The gap between her talent and her digital presence was costing her six figures in missed projects.

Our Approach

Discovery Session

We spent a full day with Margarita — visiting completed projects, understanding her design philosophy, and mapping how her ideal clients find and choose interior designers. We discovered that her best clients came through referrals, but the referral-to-booking journey had no digital support.

Touchpoint Audit

We mystery-shopped the entire client experience: searched for interior designers in Miami, visited her old website, tried to book a consultation, checked her social media. Every gap was documented.

Key findings:

• Website loaded in 8+ seconds (luxury clients don’t wait)
• No portfolio filtering by project type
• Contact form buried three clicks deep
• Social media posting was sporadic with no consistent visual identity
• Zero follow-up automation for inquiries

The Build

Website — A completely reimagined digital experience. Full-bleed project photography, seamless navigation, and a consultation booking flow that takes 30 seconds. Built for speed (sub-2-second load times) with a design that feels like walking into one of her showrooms.

Brand Photography Direction — We art-directed a new photography shoot specifically for digital. The existing photos were beautiful in print but didn’t translate to screens. New imagery optimized for web, social, and advertising.

Social Media System — A content calendar, visual guidelines, and scheduling system that maintains her aesthetic across Instagram, Pinterest, and LinkedIn. Automated posting with manual quality control.

Lead Capture & Follow-up — Every inquiry now gets an immediate branded response, a digital portfolio link, and a booking calendar. Follow-ups are automated but feel completely personal.

The Results

Within 90 days of launch:

• Website traffic increased 240% — driven by improved SEO, faster load times, and social media integration
• Qualified inquiries tripled — from ~8/month to 24/month, with higher average project values
• Response time dropped from 2 days to under 2 minutes — automated but personal initial responses
• Social media engagement up 310% — consistent posting with a cohesive visual identity

The most telling metric? Margarita had to start a waitlist for the first time in her career.

What We Delivered

• Custom website design & development
• Brand photography art direction
• Social media strategy & content system
• Lead capture & automated follow-up sequences
• Monthly performance reporting & optimization