Villazzo

The Challenge

Villazzo manages some of the most exclusive villa properties in Miami — waterfront estates, penthouses with private pools, residences that rent for $5,000–$25,000 per night. Their properties are extraordinary.

Their digital marketing was not.

Despite a significant ad spend across Google and social channels, conversion rates were disappointing. The website didn’t convey the luxury experience. The booking process was clunky. And there was no brand consistency between their ads, landing pages, and follow-up communications.

They were spending big but leaving money on the table at every stage of the funnel.

Our Approach

Discovery Session

We immersed ourselves in the luxury hospitality space — studying how ultra-high-net-worth travelers search for, evaluate, and book premium villa rentals. We toured properties, interviewed the concierge team, and mapped the complete guest journey.

Touchpoint Audit

We audited every digital touchpoint: Google Ads → landing pages → website → booking flow → confirmation → pre-arrival → review request. The gaps were significant.

Key findings:

• Ad creative featured stunning properties but landing pages didn’t match
• Booking inquiry form asked 14 questions (abandonment rate: 73%)
• No remarketing to website visitors who didn’t convert
• Post-booking communications were generic, not luxury
• Zero review collection system despite incredible guest experiences

The Build

Website Redesign — Immersive, full-screen property showcases with virtual tours, neighborhood guides, and a simplified 3-step booking inquiry (from 14 fields to 4). Every page designed to feel like you’re already on vacation.

Paid Advertising Overhaul — Restructured campaigns by property type, traveler intent, and seasonal demand. Custom landing pages for every ad group. Remarketing sequences for high-intent visitors who didn’t convert.

Brand Consistency System — Visual guidelines ensuring every touchpoint — from Google Ad to booking confirmation to pre-arrival email — delivers the same luxury feel. No more jarring transitions between beautiful ads and plain-text emails.

Guest Journey Automation — Pre-arrival concierge communications, in-stay check-ins, post-departure review requests, and return visit incentives. Every message feels like it comes from a dedicated concierge.

The Results

Over the first 6 months:

• Direct booking inquiries increased 165% — better landing pages, simpler forms, stronger calls-to-action
• Return on ad spend hit 4.2x — from 1.8x before our involvement
• Cost per acquisition dropped 40% — smarter targeting and remarketing
• Average booking value increased 22% — premium positioning attracted higher-budget travelers
• Google reviews went from 3.8 to 4.7 stars — automated review collection from happy guests

What We Delivered

• Complete website redesign with property showcase system
• Paid advertising strategy & management (Google + Meta)
• Custom landing pages for each property category
• Guest journey automation (pre-arrival through post-departure)
• Brand guidelines & consistency audit
• Monthly analytics & optimization reports